Meow meow meow meow
In 1973 Gordon and Rena Merchant started producing handmade boardshorts out of their flat after discovering a surfing utopia; a 20 mile stretch of golden beach and perfect point breaks in Australia. During the 80's Billabong went international, firstly exporting to California, Japan, New Zealand and Europe and then finally licensing, but only after each international licensee had achieved Gordon's benchmark of dedication, honesty and prudent business savvy. Gordon surrounded himself with some of the finest minds in the industry, both in Australia and abroad, who helped steer the good ship Billabong on a course which would take Billabong to the helm of the surfing world. For more information visit www.billabong.com
In 1992 the element seed was planted. Our goal was simple; to be the best we could be in the most honest and ethical way possible. We joined together to elevate what we all truly believe in. Today we continue to create the art, direction and message on a constant path to bring progress to skateboarding. We are more than a business; we are a family, all on the same journey for the growth within ourselves, element and all that surrounds us. Johnny Schillereff, founder and president.
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996 Burton began growing its family of brands to include board sports and apparel brands. Privately held and owned by Jake, Burtons headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information visit www.burton.com
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men's, women's and kid's skateboarding and lifestyle shoes, apparel, snowboard boots, outerwear and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC's brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc. For more information visit www.dcskateboarding.com
Dish began in 1998 as a local Vancouver surf brand. In 2001, Dish was purchased by two brothers who had been making jeans for Levi Strauss. Their vision was to create their own jeans line and infuse it with a west coast lifestyle element. The result is a unique merger of the down to earth authenticity of jeanswear and the youthful, free spirited, "feel" of a surf line. Dish represents a fresh, wide awake approach to fashion. Casual. Unpretentious. Bold. This is the Dish lifestyle. Dish designs a wide assortment of clothing for real girls - knit tops, dresses, skirts, outerwear and more. You won't find anything that is fussy or complicated because they are dressing confident, real girls for what is important - their life. BE BOLD. BE GENUINE. BE DISH. For more information visit www.dishjeans.com
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets and distributes full collections of women's, men's, and children's apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS caters to the youthful, glamorous and sexy customer. The collection is original, fresh and innovative in its design and it is sought after by young men and women with a forward, fun and individualistic style approach to fashion. GUESS is distributed throughout the United States and Canada in fine department stores and specialty chains. GUESS has licensees and distributors in South America, Europe, Asia, Africa and the Middle East. For more information visit www.guess.com
The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970`s. Hurley surfboards was established in Costa Mesa in 1979. In 1982 Hurley pursued Billabong and Billabong USA was established as a separate entity and licensee for Billabong. By the end of 1998, it was clear that the team had its own vision that did not necessarily serve the interests of Billabong globally. Coincidentally, the license agreement between Hurley and Billabong was also up for renewal. With much gratitude the team gave back the Billabong license and decided to launch Hurley. The essence of Hurley is based on our love of the ocean and its constant state of change. With deep roots in beach culture, we are all about inclusion and positivity. Our brand was started with the idea of facilitating the dreams of the youth. Music and art are the common threads that bring us all together. We are passionate about freedom of expression and the individual voice. We place a premium on smiles. Welcome to our world - imagine the possibilities. For more information visit www.hurley.com
Mavi`s philosophy is to build a brand around perfect fitting jeans that convey a Mediterranean look and feel. Maviterranean is sexy, intimate, inspirational and breezy. Mavi, which means blue in Turkish, is known for high quality, great fitting and fashion-forward denim. Mavi has developed from a jeans company to an international fashion brand through a successful marketing strategy that evolved around the ``perfect fit``. The ``perfect fit`` is not only about fitting the body, but also about fitting the culture. The connection of Mavi to its customer is more than just lifestyle. It is being a part of their life and the consumers being part of Mavi. Founded in Istanbul in 1991, Mavi Jeans designs a full collection of jeanswear, for young women and men. Mavi is now sold at over 4,600 specialty stores, better department stores and specialty chains stores in 50 countries including the US, Australia, Canada, Germany, England, Denmark, Italy, France and Netherlands. Mavi has flagship stores in Vancouver, Montreal, New York, LA, London, Frankfurt, Munich, Copenhagen, Brussels Sydney, Zurich, Paris, Milan and Amsterdam. For more information visit www.mavi.com
Quiksilver designs, produces and distributes clothing, accessories and related products for young-minded people and develops brands that represent a casual lifestyle-driven from a boardriding heritage. Quiksilver`s authenticity is evident in its innovative products, events and retail environments across the globe. Quiksilver`s products are sold throughout the world primarily in surf shops, skate shops and other specialty stores that provide authentic retail experience for our customers.
When Quiksilver decided to start a women's line in 1990, it was a gutsy move. Like all things Quiksilver, Roxy was born in the water, initially a swimwear line, it debuted in late summer 1990 to immediate success. By the next year, a Roxy sportswear line was introduced, and that too prospered. 1992 saw continued expansion of the brand with a new denim line and key snow wear pieces. The fact that Roxy was a women's line offered by an authentic surf brand made it intriguing for both retailers and girls alike. It was the first of its kind in the market, and soon after the other surf brands followed. By 1993, Roxy was on a serious roll. The ever-popular Roxy logo was born, a heart-shaped crest adapted from the recognizable Quiksilver logo. As Roxy's popularity has grown so has its product line and its audience. Accessories and eyewear joined the mix in 1995; footwear, watches and Roxy Girl emerged the following year. A snow line including outerwear and accessories was added in 1997, along with Teenie Wahine, Roxy children's line. 1999 was big with jewelry, bags, backpacks, travel accessories, skate gear, and Roxy Room, a line of bedding, lamps and posters. By the end of the 90's Roxy had become the brand for girls everywhere, enjoying mass-market appeal without losing its core audience. Roxy now offers products for every aspect of the active girl's life. From handbag to Henley, wetsuit to tide watch, the key ingredient of our products is that inimitable Roxy spirit. "Daring, confident, naturally beautiful, fun, alive: Roxy".
Soia & Kyo
Since its debut in 2004, Soia & Kyo has been on a steady rise to the top of the fashion outerwear industry, gaining recognition with each new collection. Headquartered in Montreal, with offices in Toronto and New York, the appeal of Soia & Kyo has spread quickly.Soia & Kyo is known for its fabulous fit, detailing and out-of-the-ordinary styling: oversized buttons, asymmetrical structured collars, wide belts and contrasting trimmings. Our designers are always on the lookout for the best European wools - whether solid, textured or patterned, that combined with different fabrics, create their distinctive style. The collection also features jackets filled with a unique blend of down and feathers to make very light and warm winter coats. Our collections are young, trendy and urban with a retro twist. Soia & Kyo designs are both sophisticated and street-wise. Soia & Kyo has been featured in numerous popular fashion magazines, always making the editor's top picks for the best coats in season. We are proud supporters of Canadian garment production. Our contribution and impact on the industry was recognized in 2006 when we were named finalist in the "Canadian Outerwear Designer of the Year" category at the Fashion Expert Awards in Vancouver.
Selected/Homme addresses the strong-minded and mature man with a significant and confident look that embraces freedom, identity and style.
The signature of Selected/Homme is grounded in quality, potential and variation. It embraces diversity and combines coolness and class with edgy and rough details, challenging the man to
The brand offers a palette of expressions symbolized in four different lines. Together they capture modern statements, varying from the trendy and creative free spirit expression to the classic tailored business look.
The latest fashion changes by the minute, however our value and quality never change. All we're about is making the best fitting, best looking, best value, finished jeans that we can. Our products are sold to all of North America and parts of Europe. We take what we learn from your town, your schools, your food courts, your streets, we like to take it and put it into fashion; affordable and real! All Silver Jeans products are created and designed in Canada by our in house design team. From there, our talented team of designers, merchandisers and production managers oversee a process that includes pattern making, cutting, sewing, washing and detailing that spans the globe, where our products are eventually manufactured. This ensures a standard of quality that our customers have come to expect from Silver Jeans.
The story of one of Europe's biggest fashion brands began in 1987 when Bestseller launched Vero Moda - a high quality clothing line with the latest looks at just the right price. Vero Moda holds a strong position in the fashion world and continues to expand and evolve the brand with a growing following of fashion-conscious women who enjoy the freedom to reate a look they can call their own. Vero Moda is all about versatility, individuality and positivity. Our designers bring a classic twist to the newest trends that hit the catwalk. Our clothing features a range of styles that appeal to women around the world. From a look that's feminine to a more urban jeans approach, Vero Moda offers an array of affordable options to mix and match. Vero Moda is for real women; someone who is active and on the go in the driver's seat of life. No matter which scenario she finds herself in, with Vero Moda she always finds what she is looking for - styles that match her mood and leave plenty of room to express her personality.
BENCH was developed in the UK in the mid 1990's as a small underground men's wear label, catering to bmx riders and skateboarders as well as the Manchester Rave scene. The brand specialized in hooded tops, sweatshirts and baggy jeans for easy wear and durability. As time moved on the BENCH crew realized that they would have to broaden their product range... They did this successfully and suddenly BENCH became a household name associated with the cool urban youth of the UK. The brand has developed and expanded into various areas, but they still maintain the focus on wearable, timeless, distinctive, hardwearing products.
Ray Ban was founded in 1937 by Bausch & Lomb with a grant from the US Air Force. In fact, they designed and manufactured the first Ray-Ban model for the Air Force: the Aviator. It is still a classic in sunglasses history together with another bestseller of Ray-Ban's, the Wayfarer. Ray-Ban's characteristics are their sobriety and style, which adapts well to all mankind,
and their high standards and quality of lenses and materials.
Fox (New Line)
The Fox brand is the most recognized and best selling brand of motocross apparel in the world today. Fox built its business by developing clothing for high intensity, physically demanding motorsport of motocross. Through sponsoring and working closely with the best riders in the history of the sport - riders such as Ricky Carmichael, James Stewart, Damon Bradshaw, Rick Johnson, Mark Barnett, Doug Henry, Jeremy McGrath and Steve Lamson - our company has researched and developed race clothing that provides riders with maximum protection and performance and freedom of movement. For more than three decades Fox has created the best motocross riding apparel in the world, which is able to withstand the elements and the torturous racing conditions that are a major part of motocross.
In the 20th century, Helly Hansen made several breakthroughs in product development to complete the layering principle today known as the 3-Layer System. In 1949 the Helox, a thin sheet of translucent PVC plastic sewn into waterproof coats, took over for the oilbased outerwear and became the must-have protection for outdoor use. With a production of 30,000 coats each month the success was almost immediate
The North Face
The North Face delivers an extensive line of performance apparel, equipment, and footwear. We push the boundaries of innovation so that you can push the boundaries of exploration. We remain deeply proud to be the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers. The North Face will maintain an unwavering commitment to pushing the limits of design, so that you can push your limits outdoors. Never Stop Exploring.
Oakley was created for world-class athletes, those who see the limits of possibility as just another challenge. Their dedication drives us to look beyond the conventional ideas of industry standards. It's in our DNA to identify problems, create inventions, and wrap those inventions in art. And simply to make things better than anyone thought possible.
Decades of Oakley innovation have been awarded more than 600 patents that elevate physics to the level of art. Technologies transcend sports to enhance the lives of consumers, and more than 110 countries now enjoy a full array of market-leading products including premium sunglasses, goggles, prescription eyewear, apparel, footwear and accessories. These products represent our commitment to excellence -- a passion that redefines what is possible for those who defy their own limits.